Later that year, O’Neal also starred in a reality TV series based around the original restaurant branch, called “Big Chicken Shaq.” “Big Chicken Shaq” debuted on Oct. 6th, 2018, and consists of eight episodes. The series covers how Shaquille O’Neal manages his busy post-retirement career while also running Big Chicken.
The series showcases the early stages and development of the restaurant’s first branch in Las Vegas. Facebook picked up the series for its video service “Facebook Watch.” It was produced by the Content Group’s “Asylum Entertainment.”
In 2018, O’Neal talked about his excitement for the restaurant and the show.
Content Group CEO Steve Michaels also spoke about the vision for the show in 2018.
Additional info on Shaquille O’Neal’s “Big Chicken” restaurant franchise
Shaquille O’Neal has previously invested in many food businesses, but “Big Chicken” was his first original restaurant. Big Chicken was founded through a partnership between JRS Hospitality and O’Neal. It was marketed by Authentic Brands Group, a company with multiple O’Neal projects.
The restaurant’s menu is based on O’Neal’s favorite home-cooked meals from childhood but with a modern spin added to the recipes. The menu includes crispy chicken sandwiches, chicken tenders, crusted mac n’ cheese and hand-crafted ice cream shakes.
After starting with just one restaurant in Las Vegas, the franchise has since expanded across the country. There are now over 200 Big Chicken locations being developed across the US. In addition to traditional restaurants, Big Chicken also has branches located in sports arenas and on Carnival Cruises’ cruise lines. The chain appears to be a success for Shaquille O’Neal.
For more on Big Chicken, check out their official website.
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